The dawn of artificial intelligence, IoT, autonomous systems and other advancements are helping businesses in every industry to aspire more with less. The impact of these cutting-edge technologies is evident from mundane tasks like home cleaning to grand endeavors in advocacy.
The launch of AR and VR tools have turned out to be game-changers, particularly in the realm of the restaurant industry. These technologies can enhance the dining-in experience, customer engagement and satisfaction keeping you ahead from other competitors.
Breaking Down Barriers with AR
"Challenge yourself and expand your horizons" may be an empowering personal mantra, but have you ever considered how to translate this concept into your food business?
Every eatery has a diverse audience based on their nature, age, region and other relevant factors. Among these individuals you will find loyal brand advocates including tourists, food reviewers and bloggers and passionate food enthusiasts who are eager to try new flavors and dishes.
The seamless representation of virtual food items and products stimulates customer’s interest in ordering a new dish. These features allow you to communicate and describe the culinary experience without any obstacles.
Today, AR is no longer a foreign concept in a world driven by digital devices, automated technologies, and artificial intelligence. Thus, food businesses should utilize the potential to engage customers at its best. Many popular brands are already setting a benchmark by incorporating AR features in their apps, menus as well as admin panel.
The captivating AR experience ignites curiosity among customers, compelling them to explore the restaurant's new product range and dishes. The strategy is working wonders for Starbucks and other food chains providing better user experience and satisfaction.
VR-AR Games: A Marketing Marvel
Who doesn't love games? Well, perhaps a few saints, but the majority of people revel in the joy of playing games. Recently some eateries are trying exclusive simulator games for their business promotion. This strategy not only introduces children and game enthusiasts to the brand but also piques their curiosity to taste its delectable offerings.
These innovative simulator games are the new way to engage customers, increase brand awareness, and convert more potential customers. Additionally, these games can become a revenue stream in their own right.