The integration of Augmented Reality (AR) has transformed the way footwear is tried on without the need for physical contact. By simply pointing a mobile device at your feet, you can now visualize yourself wearing various pairs of trendy shoes. This exciting technology can be utilized both in-store and on e-commerce platforms, providing convenience and flexibility to consumers.
How does it work?
To enable Augmented Reality, a developer is required to create 3D models of all the shoes in the collection. These models offer customers a comprehensive view from different angles, addressing previous limitations in size and design comprehension that 2D models presented. These 3D models are then uploaded to a virtual try-on app, allowing users to virtually try on shoes using AR technology. This innovation benefits online shoppers and retailers alike, revolutionizing the shopping experience.
Benefits for consumers:
Convenient shopping: In our fast-paced world, consumers are always seeking ways to save time. The introduction of AR in footwear allows for convenient online shopping from the comfort of one's home. Users no longer need to worry about size, color, or design issues as they can try on shoes virtually and select the best fit.
Wardrobe coordination: Finding footwear that complements outfits can be a challenge. With Augmented Reality, consumers can now try on their existing wardrobe collections at home. AR technology offers numerous possibilities to enhance the overall shopping experience.
Upsides for retailers and businesses:
Expanded brand reach: Augmented Reality helps retailers significantly expand their brand presence and increase brand value. As millennials are highly engaged with technology, leveraging AR presents an opportunity to capture their attention, ultimately leading to higher conversion rates.
Global recognition: Online platforms enable global promotion of brands. Augmented Reality in footwear can enhance brand reputation internationally, giving businesses a competitive edge.
Enhanced market strategy: Suppose you have a specific design targeted at the Indian market and want to expand it globally. By allowing people overseas to try on your shoes virtually and provide feedback, you can gather valuable insights to tailor your market strategy effectively.
Reduced returns: AR try-on capabilities empower consumers to make informed purchase decisions, minimizing the need for returns. Size and matching issues that often lead to returns can now be addressed through virtual try-ons, improving customer satisfaction.
Improved customer retention: Augmented Reality fosters a deeper connection between customers and products, offering personalized experiences. This heightened level of customer satisfaction increases the likelihood of repeat purchases and brand loyalty.
Examples of brands utilizing AR:
Adidas: Adidas integrated Augmented Reality into its iOS app in partnership with Vyking, an AR tech solutions expert. This feature allows customers to virtually try on selected shoe models, with the anticipation of increased conversions and engagement.
Nike: Nike was an early adopter of AR, incorporating it into their app in 2017. By accessing the Nike app, users can measure their feet and receive accurate sizing information, enhancing the online shopping experience.
Dior: Dior recently launched a Snapchat lens for its B27 men's sneakers collection. Customers can try on and directly purchase sneakers from the online store or online channels, offering a seamless and immersive shopping experience.
In conclusion, Augmented Reality is a rapidly evolving technology that continues to revolutionize the footwear industry. With ongoing innovations and possibilities yet to be explored, AR has the potential to further enhance and transform the way we shop for footwear.
